Most forklift sales training teaches you what to sell. This one teaches you why people buy.
The Power of Why, a 1–2 day live training experience for forklift and material handling companies and sales teams, led by Todd McBroom, an independent sales trainer and 30-year industry veteran.
How to use AI in the sales process, without losing the personal touch.
It’s not a sales problem — it’s a clarity problem.
People Knowledge > Product Knowledge. Without the people, the product is useless.
The market doesn’t have a skill shortage — it has an attitude shortage.
Your future isn’t waiting for you — it’s waiting on you.
Most people aren’t waiting for an opportunity — they’re waiting for permission.
Your competition isn’t your biggest threat — your thinking is.
How can I sell more? Wrong question. How can I serve more?
You do not truly transform until you remove the option of staying the same.
Rejection is a direction, not a destination.
Most people know what they want. Very few know why.
Confusion breeds inactivity.
You don’t have a time problem. You have a priority problem.
If you fix the root, you’ll change the fruit.
Todd McBroom · The Power of Why
Why it works
Built on the psychology of why people buy
The Power of Why is built around buyer psychology, not just product knowledge. It’s delivered by Todd McBroom, an independent sales trainer working with companies across North America, with frameworks your team will still be using five years from now.
Trainer-led coaching
Led by Todd McBroom, an independent sales trainer who works with companies across North America, not a hired outside consultant.
Trusted credibility
Formally endorsed by Bob Proctor, co-founder of the Proctor Gallagher Institute and one of the foremost authorities on the science of success.
AI-forward, human-first
Your team learns to put AI to work in prospecting and follow-up, while protecting the relationships that actually close deals.
Credibility that builds confidence
The Power of Why is shaped by 30+ years in material handling, as a rep, manager, dealership owner, and now on the OEM side, plus a mentorship most trainers can’t claim.
What Participants Say
“Todd’s sales trainings help you become a triple threat. Learn to better understand your decision makers while making the pitch to operators, owners, and purchasing. All of this is delivered with Todd’s trademark high energy.”
Ben Sales, Big Lift Material Handling
“The training that you receive is above and beyond any training your team has experienced before. His approach is much different than a PowerPoint presentation, more real-life experiences. You will not be disappointed; his personality is amazing and really keeps you on your toes!”
Tammy, Sales Manager, Herc-U-Lift
“Todd brings so much more to the table than your typical sales training. After nearly 20 years in sales myself, his deep dive into personality-driven selling, and truly understanding both yourself and your customer, was one of the most eye-opening experiences I’ve had.”
Clint, Sales Manager, Lift Solutions
“The training was well structured, covering both foundational and advanced sales techniques. It emphasized understanding customer needs, building rapport, and creating long-term relationships rather than focusing solely on transactions. Learning the financing options certainly adds terrific value.”
Denis, Owner, Benco Industrial